Announcing the BlackBerry Advertising Service End of Life

ANNOUNCEMENTS / 04.16.15 / BlackBerry


As you know, BlackBerry® has been working hard to realign our focus and activities to support enterprise customer needs. As part of this strategic shift, the BlackBerry Advertising Service will reach its end of life on June 16, 2015, at which time the servers will be disabled and the APIs (the Cascades Ad service , Core Advertising Service Library, and WebWorks Advertising API) will no longer work. Here are the important things that you need to know about this end-of-life announcement:

  • Developers using the service should remove all API calls to the BlackBerry Advertising Service before the June 16, 2015 end-of-life date
  • We also recommend that developers using the service find an alternate advertising SDK that supports BlackBerry 10. Smaato is one possible solution, which you can check out at
  • Developers using the BlackBerry Advertising Service will receive all outstanding payments within 90 days of June 16, 2015

Thanks for your support

As we continue aligning our business to support the enterprise, we would like to thank you for your past support of the BlackBerry Advertising Service. We wish you continued success with whichever solution you choose to help you generate in-app revenue going forward.


About BlackBerry

BlackBerry is an enterprise software and services company focused on securing and managing IoT endpoints.