Get Your Apps in for Built for BlackBerry by January 11th

Adobe AIR Development

“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams

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Straight to the point: don’t let the deadline for the BlackBerry 10k Developer Commitment go whooshing by. If you’re looking to apply for the 10k Developer Commitment, the recommended submission deadline for submitting your apps to BlackBerry World is THIS WEEK! More specifically: the deadline to submit your app to BlackBerry World is January 11th, 2013.

Whoa, whoa, whoa, what the heck happened to January 21st? January 21st is still the deadline for submitting your app to the Built for BlackBerry program, but in order to even apply for Built for BlackBerry, your app first needs to be approved in BlackBerry World.

Here’s the order of operations:

  1. Submit your app to BlackBerry World by January 11th to ensure that it’s approved in time for the Built for BlackBerry deadline of January 21st.
  2. On or before January 21st, take your application that’s been approved in BlackBerry World, and submit it to the Built for BlackBerry program.
  3. If you’re also applying for the 10k Developer Commitment, then once your application has passed Built for BlackBerry (will be complete before launch if you submitted by January 21st), submit your app to the 10k Developer Commitment program.

To be clear, apps submitted after January 11th are still eligible for Built for BlackBerry – that program will continue to run well past all these deadlines and still offers developers that distinction and all the benefits that come from earning the designation. But if you want to qualify for the 10k Developer Commitment, then Built for BlackBerry is a pre-requisite, and in order to allow enough time to pass both BlackBerry World approval testing as well as Built for BlackBerry testing before launch, then January 11th is the recommended date.

What if I submit after January 11th? The app might still get BlackBerry World approval in time for the January 21st deadline, but there are no assurances and you’re taking what could be a $10,000 USD risk.

Want more details? Check out the section of the terms and conditions labeled “HOW TO PARTICIPATE.” Now, stop reading blogs and get those apps in!

About Brian Z.

Brian joined Research In Motion (RIM) in 2005 working with Independent Software Vendors (ISVs) who specialize in Bluetooth, GPS, multimedia, and gaming. As a senior member of the Developer Relations Team, it's Brian's mandate to not only support the application development efforts for a number of ISVs, but also to act as a voice at RIM for third party application developers. Like RIM, Brian's roots are in the enterprise world, but over the past couple of years he's quickly adapted to the consumer space, and that's where he spends most of his time today.

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