New BlackBerry App World content ratings improve discovery and safety

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BlackBerry App World content ratings

[UPDATE 1/18/2012]
We recently announced the introduction of a content rating and content filtering system to the BlackBerry App World™ storefront. Due to the complexity with introducing this system, we’re approaching the roll out in two phases. In the initial phase, we will be rolling out Mature & Adult rated apps that were submitted to BlackBerry App World prior to the availability of the content rating and content filtering system. All other Mature & Adult applications will be approved (pending review) by early February in our second phase.

We apologize for the delay in approving your Mature & Adult rated applications. Thank you for your dedication and support in creating amazing content for our BlackBerry users.


We’re very excited to bring a new feature to the BlackBerry App World™ storefront that is designed to make publishing and discovering amazing apps on the BlackBerry® platform much safer for everyone involved. On Wednesday November 30th, 2011 we will be performing a server upgrade that will bring content rating to the storefront. Our content rating system has been planned out based on input from our carrier, consumer, and developer partners to make sure we’ve implemented a content rating system that helps parents control what types of content their children have access to.

After the upgrade is complete, all applications and themes in the BlackBerry App World storefront will receive a default rating. The majority of apps will be rated G (General). If your app or theme is in one of the categories listed below, it’ll receive a rating of T (Teen).

BlackBerry App World

In addition to these categories, apps and themes with descriptions that contain the terms “BBM™”, “Facebook®”, “Twitter®”, “chat”, “dating”, “social networking” and “message” will also receive a default rating of T (Teen).

On the BlackBerry smartphone side, we’ll be launching a client update on December 15th, 2011 that will enable consumers to set a rating filter. Once the filter is set, only content of the specified ratings will be displayed to the consumer when they browse or search the BlackBerry App World catalog.

The default rating filter in BlackBerry App World is set to “Adult” – which is all content in the BlackBerry App World storefront. This means that when consumers upgrade, they’ll still see your apps and themes – nothing to worry about.

BlackBerry App World content ratings BlackBerry App World content ratings BlackBerry App World content ratings

When consumers upgrade to BlackBerry App World 3.1, they’ll be able to change their rating filter. Starting on November 30th, 2011 developers will have 15 days to log into the Vendor Portal and update your Content Rating questions if you believe your app or theme should have a different rating. All new apps being submitted that day will require that the Content Rating questions be answered.

As you answer the Content Rating questions, your content rating will be presented to you. Any app that includes “Social networking, community or other User Generated Content” will automatically be given a “Teen” rating. Once done, your content rating is updated in the system.

Got any questions about the new Content Rating system? Let us know in the comments!

About Alex Kinsella

Promoter of apps. Connoisseur of tacos. By day, I'm a PR and Social Media Manager at BlackBerry.

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