What a week! We’ve had an amazing time here in beautiful Barcelona; showing off BlackBerry® OS 7.1, BlackBerry® PlayBook™ OS 2.0, and meeting with developers excited to build apps for BlackBerry!

On Monday, our BlackBerry DevZone section of the BlackBerry Booth was teaming with developers looking to get some last minute passes for our Developer Day sessions. All three sessions were fully booked by the afternoon but we were able to squeeze a few more developers in.

By 7pm we headed out of the Fira and on to the PocketGamer party all the while checking in with Alec Saunders who was judging at the Mobile Premier Awards. Congrats to the winner – BearCare.

We were excited to kick off the Tuesday with three booked solid sessions covering BlackBerry 10 development and BlackBerry App World™ monetization tips and tricks. All of the attending developers left with their very own BlackBerry PlayBook tablet loaded with BlackBerry PlayBook OS 2.0 so they could get started developing right away.

Wednesday was my favourite day of the conference as developers came by to ask advice about developing apps and some came to show off their HTML5 and Android apps that they had ported over to their new BlackBerry PlayBook tablet overnight!

Thursday is a typically the easiest day at this show, but this year it was one of our busiest as we manned an expert table at the WIPJam event. James Dreher, from Developer Relations hit it out of the park with his lightening round BlackBerry Development pitch to the main audience and his pitch to the Barcelona GTUG group on repackaging their apps for the BlackBerry PlayBook tablet.

Thanks to all that came out. Looking forward to seeing you all again soon.

Ciao!

All Week

Come by the BlackBerry DevZone (@ 7B42, Hall 7) where, in just a few minutes, developers can port your existing Android™ app to the BlackBerry® PlayBook™ tablet or transform an existing web application into a full-fledged app for both the BlackBerry PlayBook tablet and BlackBerry® smartphones. The BlackBerry App World™ storefront team will be here too, available to speed up the vendor approval process and help you get your app posted up on BlackBerry App World right away.

Monday, February 27th

• Mobile Premier Awards– Alec Saunders, RIM’s VP of Developer Relations and Ecosystems Development, is on the judging panel
• PocketGamer Party – Meet us there!

Tuesday, February 28th

• BlackBerry Developer Day at MWC
• Session 1: 10:00 – 12:30
• Session 2:  13:00 – 15:30
• Session 3: 16:00 – 18:30
• http://www.mobileworldcongress.com/blackberry

Thursday, March 1st

• WIPJam – BlackBerry Dev Expert table

Stay tuned to @BlackBerryDev for updates from Mobile World Congress 2012!

We are very excited to be participating in the WIPJAM event at CTIA on Thursday, October 8th.  We had a lot of fun at the previous WIPJAM event in April and even won the bowling challenge in the evening!

IPJAM is continuing its “unpanel” format again and we are excited to be leading a discussion on “Addictive Applications”. Here’s the discussion description:

Addictive Applications

What makes an application addictive? What separates the ones that get downloaded once and forgotten from the ones that get downloaded first every time? We’ll talk about the features and technologies that make good apps addictive, and how you can use them to pull users in and keep them hooked.

WIPJAM is a free, invitation-only event.  Make sure to check out the complete event roster and request an invitation.  Note that you must be registered for CTIA to gain access to the WIPJAM event. We hope to see you there!