With the upcoming launch of BlackBerry® 10, we’ve got a few new features on their way and we want you to be prepared for them.

We understand that the success of your app is based on marketing properly to as many customers as possible. With this in mind, we’ll be introducing a new Improved Relevance Marketing Meta-Data feature set.

So what does this mean for you? Well, a lot. When we launch this new feature set, you’ll be able to upload multiple sets of meta-data (this includes screenshots and descriptions) that will be platform and language-specific. That’s right — no need to spread your applications across multiple product SKUs.

For example, if you want to deploy an app supporting BlackBerry® OS, BlackBerry® PlayBook™ tablets and BlackBerry 10, you can do it all under a single application submission instead of three – all the while maintaining distinctive descriptions and screenshots for each platform.

What’s the benefit to you? Less SKUs in the store to manage – a single app supplies the binaries and meta-data for every platform you support. What’s the benefit to end-users? When they upgrade their BlackBerry smartphone to BlackBerry 10 or buy a BlackBerry PlayBook tablet, their apps can quickly and easily be reinstalled via My World. This also means that you keep your customer base when your users change platforms. Additionally, the user will see meta-data (description, screenshots, etc) that is optimized for his/her device platform.

Some updates to the BlackBerry App World™ storefront search will be made to further improve app discoverability. In January 2013, it will be updated to include searching on the following fields:

• Title
• Keywords
• Vendor Name
• Short Description

Long description will no longer be indexed for search.

Below you’ll find all the details currently available and how they compare to what will be available when these features launch shortly.

So, there you have it! Sound off in the comments and let us know what you think.

Giddy-up! We just launched new microsites to better serve the BlackBerry® developer community and have given BlackBerry Jam Zone a facelift to make it easy to navigate to the tools you want.

We wanted to re-build the main page to bring you the answers you’re looking for:

• How do I make money?
• What are the development platform options and which one is right for me?
• How do I participate in the community and collaborate with others?

Now new sites have been introduced for Adobe® AIR® and BlackBerry Java. Oh, and a BlackBerry Theme Studio website is on the way as well, so stay tuned…

Starting back at DevCon Americas we launched Native C/C++, Android Runtime and HTML5/WebWorks microsites designed to bring a targeted experience for these development audiences. These were just the beginning steps in updating our online tools to help you build for BlackBerry and PlayBook.

We built these microsites to:

• Bring all of the documentation, samples, tutorials, downloads and API references into one convenient, integrated location
• Ensure that the information is presented and organized in a way that makes sense for the community who is using the technology
• Keep it simple! We’ve been working with the design groups from TAT to create a streamlined design to get you the information you’re looking for FAST!

These microsites will continually evolve based on your feedback, what’s important to you, and how you approach developing apps. You’ll see lots of improvements to all of our websites as we continue to focus on getting you the information you want, the way you want it. So, don’t be shy. Let us know what you would like to see.