Over the last year, our mantra has been “you ask, we act”. We announced two new initiatives last week: Built for BlackBerry® and the $10K Developer Commitment. We’ve put a lot of thought and work into both programs – with two ultimate goals in mind; a chance for you to build a successful business on BlackBerry® 10 and a great app experience for our users. BlackBerry® WebWorks™ and our BlackBerry 10 Native SDK are designed to help achieve both these goals.

You asked (and rightly so): “What about apps built in AIR?” Well, apps built in Adobe® AIR® are awesome – we see them every day on the BlackBerry® PlayBook™ tablet. Josh even wrote a post about amazingly fast games built in Adobe Flash.

Well – you asked, and we’re doing. Starting today – apps built using AIR tooling (BlackBerry 10 SDK for Adobe AIR, NME, Flash Builder) are eligible for both the Built for BlackBerry and the $10K Developer Commitment programs.

We’ve said it before – quality matters. Can’t wait to see what you build.

BlackBerry Jam Americas – Sept 25-27, San Jose CA

BlackBerry® Jam Americas 2012 is a showcase for the bold, new direction BlackBerry is heading with the upcoming BlackBerry® 10 platform. The event attracts developers and industry leaders who understand the power of BlackBerry and want to build their success with the platform. Whether you’re a Native, Web, or Android™ developer, don’t miss this opportunity to explore the powerful, game-changing BlackBerry 10 platform.

Join us, September 25-27 in San Jose, California. Register Now and use promo code DJAA45 to register for only $299.00