What the Amazon Appstore Licensing Deal Means for BlackBerry Developers

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Today, BlackBerry announced a licensing agreement with the Amazon Appstore to bring more than 200,000 applications to BlackBerry 10 device users when the BlackBerry 10.3 operating system launches in the fall.

While this news will give consumers access to more applications, it also provides you with new options for monetizing your apps with BlackBerry. With the Amazon Appstore, you will be able to sell to more users and you will have access to powerful promotional tools for increased discoverability and profitability including:

  • Appstore Developer Select provides enhanced merchandising to improve discoverability. Qualifying apps receive 500,000 free mobile ad impressions across the Amazon Mobile Ad Network.
  • Developer Promotions Console enables you to run pricing promotions, monitor results and adjust pricing options.
  • Amazon Coins incentives reward customers to improve conversion.
  • Free App of the Day is a curated promotional opportunity where Amazon offers one paid app to customers free each day.

We understand this is a significant change in our developer ecosystem strategy, and we are committed to working with you to make sure you understand the changes – and the opportunities.

If you desire, BlackBerry and Amazon will provide support to help you migrate your BlackBerry applications to the Amazon Appstore this summer. Developing for the Amazon Appstore will enable you to quickly and easily reach a larger user base.

It’s important to know that the agreement with Amazon is essential in terms of aligning our developer strategy with our corporate strategy, which is focused on delivering the industry-best enterprise mobility solutions.

In the coming weeks, BlackBerry will unveil a new enterprise application partner program designed to deliver more enterprise apps with business-class functionality. As we roll out this program, we encourage you to take a look at the BlackBerry Jam Direct on Enterprise held earlier this year to learn more about BlackBerry’s pillars of enterprise app development.

We truly value our developer community, which has worked tirelessly with us to deliver a superior user experience across our device portfolio. For this we thank you. We are as committed as ever to work with you to continue to deliver that user experience and hope you will seize the opportunity that comes with our announcement with Amazon today.

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