BlackBerry Jam Asia 2013 – Built for BlackBerry: How to go from Rejected to Approved

Adobe AIR Development

built for blackberry

Over the past year, we have received a great deal of feedback about the program and we recently announced the revitalization of the Built for BlackBerry program based on feedback we’ve received. The overall goal of the program is to identify applications and games that embrace the BlackBerry 10 philosophy by providing a signature BlackBerry 10 experience. The new criteria is much more detailed than the previous criteria and it may prompt you to wonder how best to apply the new criteria to your application.

Do I have a conference for you! At the end of September, BlackBerry Jam Asia will come to Hong Kong. There, I will present a session “JAM802: Built for BlackBerry: How to go from rejected to approved.” This session will look at specific examples of do’s and don’ts for creating a Built for BlackBerry application. We’ll examine the most common areas of failure for Built for BlackBerry applications and maybe even a surprise or two.

Making your application Built for BlackBerry can have a profound impact on your bottom line and we show you how below:

Applications and games with the Built for BlackBerry designation enjoy benefits designed to increased discoverability of your application or game. They receive a specific badge in the app description right next to the star rating to identify it as Built for BlackBerry. There is also a Built for BlackBerry microbanner in BlackBerry World that takes the user directly to Built for BlackBerry applications. And other new features such as the Top Built for BlackBerry Lists and Search Filter.

Users of BlackBerry 10 devices recognize the importance of the Built for BlackBerry designation. When Built for BlackBerry applications are featured in the microbanner, daily downloads increased by 230%. There was also an increase of 187% in paid daily revenue which will impact your bottom line.

So join me, September 26th and 27th in Hong Kong for BlackBerry Jam Asia. In addition to my session on Built for BlackBerry, you will find a wealth of information about developing for BlackBerry 10. I hope to see you there.

jam asia

About Tom Anderson

Tom Anderson – Senior BlackBerry Developer Evangelist – Tom started his career in 1986 with Microsoft Corporation where he was a Program Manager on such products as Windows 3.11, Windows for Workgroups, Windows 95, and Internet Explorer. He was also the creator of the Windows Resource Kit which began that product line. In addition, Tom presented at many trade shows and gave technical presentations with the Microsoft Executive Staff. He left Microsoft in 1995 to form Three Points Consulting with Marianne Reid Anderson and Bob Taniguchi. Three Points focused on bringing the power of the emerging internet technology to everyday life. Tom’s innovative technology solutions played a key role in the successful acquisition of Three Points by TechRx. At TechRx, he acted in the role of CTO until it was acquired by NDC Health of Atlanta, Georgia. In 2004, Tom decided to become a High School Teacher as his primary method of giving back to the community. In 2005 he joined the Pennsylvania Cyber Charter School (PA CYBER) where he was awarded the Keystone Award for Innovative Use of Technology in the Class Room. During this time, he also earned a Master’s degree in Software Design through Capella University. In 2009, in addition to teaching, Tom returned to software development creating various web and mobile applications.

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