What’s Buffer? Well, the name speaks for itself – it’s a service that allows you to send your status updates to a buffer in order to post them to multiple social networks at once and stagger these posts throughout the day. This way, you won’t flood your followers/social media friends with tons of posts all at once. More importantly, you can choose the time of day that you want the posts to be published, in order to have the best visibility in terms of audience.
You can even keep track of the number of retweets, likes and clicks that your posts get. Smart, right?
After they launched the service more than a year ago, they built an app for iOS and Android that quickly became successful.
A few weeks ago, I contacted them again to inform them about my new adventure here at RIM and to ask them about the possibility of porting Buffer to BlackBerry 10. They are not a big company, so they need to prioritize tasks and were very busy at the time. One option was to port their Android app to BlackBerry 10 and then to plan the development of a native Cascades version later.
I am happy to announce that as of last week, Buffer was made available for download from BlackBerry World.
Do you think that 24 hours after publication, and given that BlackBerry 10 devices are not commercially available yet, we could impact their service? Well, apparently, YES!
Here is what Leo says:
“Converting Buffer to the new BlackBerry 10 platform couldn’t have been any easier. It took us less than one day to do so and it was running super smoothly immediately. Seeing hundreds of downloads within days and great reviews too was an incredibly overwhelming response from our userbase.”
“Being part of the new BlackBerry 10 platform is super exciting for us. What few people know is that BlackBerry users are the second largest mobile traffic for Buffer, even before Android. So being able to provide a slick app in such a hassle free way made our life extremely easy. And, a large part of our userbase is a lot happier and more productive. Happy Buffering from BlackBerry! :)”
Impressive, right? I really recommend giving Buffer a try – the BlackBerry 10 app in conjunction with their browser extensions is a killer social media weapon!