This is an A-B Conversation. Well, C Too.


We like to think that we broke the mold of a developer relations program when we started our BlackBerry® 10 Dev Alpha testing device program last May at BlackBerry 10 Jam in Orlando. We’ve given out over 7,500 BlackBerry 10 Dev Alpha testing devices to developers around the world at BlackBerry 10 Jam World Tours, BlackBerry 10 Enterprise Jams, and here at BlackBerry Jam Asia too.

As you know, there are BlackBerry 10 smartphones coming in Q1 2013 – an all-touch model similar to the BlackBerry 10 Dev Alpha, and a BlackBerry 10 smartphone with our industry-defining BlackBerry QWERTY keyboard.
Today we announced the next phase of the BlackBerry 10 Dev Alpha program – the BlackBerry Dev Alpha C. It is a testing device for developers so that you can adjust, debug, and test your BlackBerry 10 applications to get ready for the launch of the BlackBerry 10 QWERTY device next year.

We’re only producing a limited number of these testing devices, and they will be reserved on a priority list for developers who have demonstrated that they are building apps for BlackBerry 10.

Distribution will be limited to developers who submit two or more applications; these developers will be given priority seeding for the BlackBerry 10 Dev Alpha C. These developers will be determined on the following point system:

  • 50 points for ported Android™ applications
  • 250 points for all other applications (Native, BlackBerry® WebWorks™, Adobe® AIR®)
  • 1500 points for Built For BlackBerry certified application
  • BlackBerry 10 Dev Alpha A/B recipients start with 200 points
  • BlackBerry Elite Members start with 200 points

The BlackBerry 10 Dev Alpha C offer will run from December 1, 2012 through February 5, 2013. The details on the program can be found here, and keep following @BlackBerryDev for more info.

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