Introducing Built for BlackBerry and the $10K Developer Commitment



Quality matters. You heard it from Alec Saunders in May at BlackBerry® 10 Jam in Orlando. Quite simply, better apps have a greater chance of success. We feel the best way to help you reach that success is to be fully committed to supporting our developer community’s efforts. Quality is the cornerstone of the developer experience improvements we’ve been working on, and RIM is dedicated to working with developers to bring the best apps to our customers.

Two of the ways Alec outlined our commitment to quality in the developer community and app ecosystem are with regard to app reviews and the 10K commitment.

Today we’re excited to share more information on these initiatives: the Built for BlackBerry Program and the $10K Developer Commitment.

In the Built for BlackBerry program, coming this fall, you will be able to submit BlackBerry® 10 WebWorks™ or BlackBerry® 10 Native apps for approval under the Built for BlackBerry program. Approval through the Built for BlackBerry program will signify to customers a higher level of quality. With a crowded app market, this designation may increase the chances of your app being downloaded. This will be free (for now). BlackBerry 10 apps that pass will receive “Built for BlackBerry” quality status, which you can display with your app on your site, in BlackBerry App World – anywhere you market your apps. This is a great opportunity for professional developers to powerfully differentiate their apps in BlackBerry App World.

You don’t need to complete any additional registration beyond your existing BlackBerry App World Vendor account. You just need to submit your app as usual, indicate that you’d like your app to go through the Built for BlackBerry program and agree to the Terms and Conditions, and you’re all set.

Those apps that have been “Built for BlackBerry” approved, may also be eligible for our revenue guarantee for BlackBerry 10 apps. With the $10K Developer Commitment, we’re putting our money where our mouth is. We know our dev community is the best out there, and we’re as committed to your success as you are. This initiative will also be launching in the fall so keep an eye out for the announcement to let you know when apps will start being accepted.

Here are some of the details on this offer: You must submit your BlackBerry 10 app to BlackBerry App World requesting approval through the Built for BlackBerry program by January 21st, 2013. Your app needs to earn(1) a minimum of $1,000 USD in BlackBerry App World – such earnings include digital goods sold through the Payment Service SDK (in-app payments).

If your app earns at least $1,000 USD, but less than $10,000 USD, remains on sale for a 12 month period as outlined by RIM and maintains its’ Built for BlackBerry designation for the duration of the 12 months and otherwise meets the eligibility criteria, RIM will pay you the difference between what you earned and $10,000 USD(2). Developers are only eligible to receive this one time. If your app earns less than $1,000 USD, you don’t qualify. If your app earns more than $10,000 USD — awesome! – you still don’t qualify (and don’t need the money anyway!).

The 10K Developer Commitment is a limited-funds offer and will continue only until the $10 million fund pool is exhausted. Funds will be distributed in order of priority based on the date upon which apps reach $1,000 USD in earnings.

Quality matters. And we have every confidence in our developer community’s ability to be successful, so keep those BlackBerry 10 apps coming! With your creativity and ingenuity, backed by our mutual commitment to quality, the BlackBerry 10 app ecosystem is going to be the best in the world.

More information on these initiatives is available on the BlackBerry Developer site.

(1) “Earns” refers to the amount that consumers pay for both paid downloads and in-app payments using BlackBerry Payment Service less any refunds and less applicable taxes included in the amount consumers pay, multiplied by the proportion of sales owing to the Vendor as defined by the Vendor Agreement. “Earns” does not include any advertising revenue. See Terms and Conditions for complete details.

(2) A maximum of $10,000,000USD will be distributed under this Offer. Limit one (1) payout per Vendor. Twelve month period to be determined by RIM.

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