Guest post from Lou G. – Ed.
Everyone here in Developer Relations at RIM® is excited that developers are now able to submit their BlackBerry® 10 applications to the BlackBerry App World™ storefront and target BlackBerry 10 Dev Alpha testing devices. This means that developers who are using the BlackBerry 10 Dev Alpha testing devices will be able to download and test each other’s applications through BlackBerry App World.
How do you submit an application? It’s the same process you’d use for any other BlackBerry® smartphone or BlackBerry® PlayBook™ tablet app – you just need to select the BlackBerry 10 Dev Alpha for your app.
Next, apps are vetted for content to ensure that the BlackBerry App World Vendor Guidelines are adhered to. Then they’re tested to ensure they do not interfere with the normal operation of the BlackBerry 10 Dev Alpha testing device. You may be contacted by a member of the Review Team if they run into any problems or have any questions/concerns. This entire process normally takes a five to ten business days.
Once your application is Approved, it will automatically be posted Up for Sale. You can opt out of this automatic posting during the submission process, but must be done prior to submitting your application(s) for approval. Keep in mind it may take a few hours before your application is searchable and visible in BlackBerry App World.
The recent update to the OS on the BlackBerry 10 Dev Alpha testing devices includes a BlackBerry App World client, so developers will have to update their test devices to access apps. Additionally, anyone that visits the BlackBerry App World webstore will be able to see your application after you click “Post for Sale”. Please ensure that you use app Icons and descriptions with that in mind.
You can also choose to leave the application in an Approved status. This allows you to deep link to your application using the AppID (found on the Details page of your application). Using the standard Web Store URL, you can deep link to your application from a device. The standard Web Store URL is http://appworld.blackberry.com/webstore/content/<AppID>. You can download your application using the deep link for testing purposes and you can share this link with select users for targeted testing.
All applications on the store can be reviewed, but only by users who purchase or download the application. Use these reviews for your testing purposes. These will be reset when you submit your application for commercial release of BlackBerry 10.
As a BlackBerry App World vendor with an application live in the store, you are able to generate download and purchase reports for your app.
Finally, we recommend that your app is available for free as this is a testing period. However, we do allow you to charge for your app and test in-app payments.
Happy testing and we look forward to seeing all your great apps!