BlackBerry 10 Jam Takes NYC


Bob Taniguchi, our Senior Director of Developer Evangelism, is here with a wrap up of BlackBerry® 10 Jam NYC – Ed.

New York City is known for many things, including being financial center of the world and home to many media & entertainment firms — and as you’ll see, this stop of the BlackBerry® 10 Jam World Tour had elements of both of these. First, the event was held in one of the original theaters on Broadway – now part of the Millenium Hotel in Times Square. This theater was replete with gold trim and multiple balcony levels. The stage and side balconies of this historic theater were festooned with BlackBerry 10 Jam World Tour signage. We had a great developer turnout with attendees from interactive agencies, media companies, banks and financial firms – one developer even flew in from Vancouver to attend!


To match this high-powered group of developers in the audience, we had an equally strong lineup of speakers to tell the BlackBerry 10 story. The event was anchored by Marty Mallick’s keynote, which did a tremendous job in presenting the BlackBerry 10 call to action to this audience. The team had many discussions with the developers about the tremendous growth in BlackBerry App World™ developer registrations and apps in the catalog.

Gary Klassen presented the user experience session, and it made a great impact to have a key product team leader on stage since many audience members knew of Gary’s BBM™ pedigree (evidenced by many tweets about the “inventor of BBM on stage”). Gary did a great job telling the story of the evolution of our BlackBerry products, emphasizing the laser focus we’ve had on improving the user experience for our high performance, multi-tasking customers and how BlackBerry 10 takes this to the next level. Gary brought a unique viewpoint to this stop as he could talk about his own work on both the existing BlackBerry platform and BlackBerry 10.

The developers were very excited to see Patrick Mollins on stage delivering the architecture overview, since he was known by many of the BlackBerry developers in the crowd as the BlackBerry evangelist they’ve seen at our many east coast events. For our technical tracks, we had Tim Windsor covering BlackBerry® WebWorks™ and HTML5, Shadid Haque delivered the Native track, and Brent Thornton, Jim Ing & team covered the enterprise track. This group of developers wanted content from all the technical tracks which was great to see!

The ten lightning pitches were very diverse and somewhat fitting for the event in the nation’s financial capital. Our winner was Alex Garipan, who had created a sophisticated stock analysis tool for the BlackBerry® PlayBook™ tablet that featured direct manipulation of the price charts to drill down on the data set and many other cool analysis features!  We also had applications that implemented photo publishing via email or physical postcards, and a sophisticated plant reference tool for the avid gardener.

We left NYC with a group of energized BlackBerry 10-ready developers, and we look forward to seeing the apps they build — thanks New York! The BlackBerry 10 Jam World Tour rolls on to Toronto on Thursday, June 21st.

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