Side-loading and Piracy

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There’s been a lot of coverage this morning about tweets I posted regarding the side-loading of apps onto the BlackBerry® PlayBook™ tablet. Unfortunately, 140 characters doesn’t allow for nuance. I’d like to take this opportunity to set the record straight for our developer community.

We’re not getting rid of side-loading on the BlackBerry PlayBook OS or in BlackBerry 10.
Side-loading on our platform is changing in nature. Side-loading is a developer feature. It exists so that developers can load their apps onto their own devices to test. It’s there so developers can send a beta release to their testing community for review. It is definitely not there for some people to side load a pirated app.

What are we doing?
Starting with our next release of the BlackBerry PlayBook OS, we’re introducing a feature that will encrypt apps so they can only be run by the user who purchased the app.

What’s next?
We’re working with you, our developer community, to ensure you can still quickly and easily test your apps on real hardware. That’s one of the reasons we’re kicking off BlackBerry 10 Jam by giving each developer attendee a prototype device to start building on. I’ll be on-hand at the show to answer your questions – look forward to seeing you there.

Let’s Jam.

@asaunders

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  • http://anthonycampanella.com/2012/04/09/rim-backtracks-on-stopping-sideloaded-blackberry-playbook-apps-plans-separate-anti-piracy-measure/ RIM backtracks on stopping sideloaded BlackBerry PlayBook apps, plans separate anti-piracy measure | Don't Call Me Tony

    […] VP of Developer Relations Alec Saunders has taken to the BlackBerry Developer Blog to comment on reports that the company would remove the ability to sideload PlayBook apps. A few […]

  • http://forums.crackberry.com/news-rumors-f40/side-loading-stay-715353/#post7305806 Side loading to stay! - BlackBerry Forums at CrackBerry.com

    […] […]

  • http://mobilesyrup.com/2012/04/09/rim-is-not-getting-rid-of-side-loading-on-the-blackberry-playbook-but-looking-at-different-options/ RIM is not getting rid of side-loading on the BlackBerry PlayBook, but "looking at different options" | MobileSyrup.com

    […] RIM […]

  • http://bbquicktips.com/posts/5847 BlackBerry Quick Tips » Blog Archive » Desarrolladores: Alec Saunders habla sobre carga alterna y piratería de aplicaciones en la BlackBerry PlayBook.

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  • http://forums.crackberry.com/blackberry-playbook-f222/alec-saunders-hints-sideloading-wont-possible-future-714237/index25.html#post7305827 Alec Saunders hints sideloading wont be possible in the future - Page 25 - BlackBerry Forums at CrackBerry.com

    […] app store (phones and playbook) will NEVER be as good as Android and Apple. After reading Alec posting , I think that I will skip the next update. Although I still have some time before my next […]

  • http://www.berryfication.com/asaunders-sets-em-straight-side-loading-piracy/ @asaunders Sets ‘em straight: Side-loading & Piracy! | Berryfication

    […] DevBlog.BlackBerry.com Tagged with: Alec Saunders • Inside BlackBerry Developer Blog • PlayBook  […]

  • http://www.bbnews.pl/2012/04/rim-chce-walczyc-z-piractwem-aplikacje-w-playbook-os-i-blackberry-10-beda-szyfrowane/ RIM chce walczyć z piractwem – aplikacje w PlayBook OS i BlackBerry 10 będą szyfrowane | BBNews

    […] via: devblog.blackberry […]

  • http://techthe.net/2012/04/10/rim-is-not-getting-rid-of-side-loading-on-the-blackberry-playbook-but-looking-at-different-options/ RIM is not getting rid of side-loading on the BlackBerry PlayBook, but “looking at different options” - Tech The Net | Tech The Net

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  • http://www.herdyclan.co.uk/2012/04/side-loading-and-piracy-by-alex-saunders/ - John Herdman's Blog

    […] show to answer your questions – look forward to seeing you there.Let’s Jam.@asaundersTaken from Blackberry Dev Blog.Share this:Posted in RIM | No commentsPrevious post: Metrotwit updated to […]

  • http://macberry.de/blackberry/sideloading-fur-blackberry-playbook-bleibt-bestehen/ Sideloading für BlackBerry Playbook bleibt bestehen! » MacBerry.de

    […] reichen nicht aus, um die ganze Geschichte zu erklären, deshalb wendet sich Saunders in einem Blogpost an die […]

  • http://www.techonshow.com/2012/04/10/rim-not-getting-rid-of-sideloaded-apps-in-blackberry-playbook/ » RIM not getting rid of sideloaded apps in BlackBerry PlayBook Tech on show, Tech News, Tech reviews and previews, software, hardware, lifestyle, social and social news – TechOnShow India

    […] BlackBerry Developer Blog, The […]

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  • http://www.smart-gsm.com/blog/rim-dejara-instalar-apps-de-origenes-desconocidos-pero-intrucira-metodo-antipirateria-en-el-playbook/ RIM dejará instalar apps de orígenes desconocidos, pero intrucirá método antipiratería en el PlayBook | | smartGSM Teléfonos Celulares

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  • http://www.pocketberry.com/2012/04/10/rim-we%e2%80%99re-not-getting-rid-of-side-loading-on-the-blackberry-playbook-os-or-blackberry-10/ RIM: We’re not getting rid of side-loading on the BlackBerry PlayBook OS or BlackBerry 10 | PocketBerry

    […] the BlackBerry PlayBook and BlackBerry 10 in the future will not be killed off.  We see a post on BlackBerry Dev Blog addressing the concern which outlines that side-loading will remain for the sake of developers […]

  • http://blogs.zdnet.com/hardware/?p=19651 RIM executive calls Google Play "chaotic cesspool" | ZDNet

    […] Saunders has clarified BlackBerry's position regarding sideloading apps over on the Inside BlackBerry Developer Blog. Here are the […]

  • http://www.androidrundown.com/blog/blackberry-thinks-android-cesspool-app-world/ BlackBerry Thinks Android is a “Cesspool” – What Does That Make the App World, Then? :: Android Rundown – where you find the rundown on Android.

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  • http://liliputing.com/2012/04/blackberry-playbook-os-2-1-wont-support-side-loaded-android-apps.html BlackBerry PlayBook OS 2.1 won’t support side-loaded Android apps - Liliputing

    […] Saunders has taken to the BlackBerry developer blog to clarify. While he says the company isn’t “getting rid of” of side-loading, but […]

  • http://www.blackberryforums.com/general-playbook-discussion/258889-rim-pull-blackberry-playbook-away-chaotic-android-cesspool.html#post1774472 RIM to pull BlackBerry PlayBook away from "chaotic Android cesspool". - BlackBerry Forums Support Community

    […] […]

  • http://androidless.net/?p=3454 RIM Not Dropping Side-Loading for BlackBerry PlayBook | androidless.net

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  • http://allthingsd.com/20120410/did-i-say-rim-was-removing-playbook-sideloading-im-sorry-i-meant-improving/ Did I Say RIM Was Removing PlayBook Sideloading? I’m Sorry, I Meant Improving. - John Paczkowski - News - AllThingsD

    […] a post to the BlackBerry Developer Blog this morning, RIM VP of Developer Relations Alec Saunders denied that the company is dropping sideloading from the PlayBook, though that is exactly what he said just a few days ago. According to Saunders, there is a more […]

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    […] a Tuesday blog post that sought to clarify his position (“140 characters doesn’t allow for nuance,” […]

  • http://mobilenewsx.com/2012/04/10/did-i-say-rim-was-removing-playbook-sideloading-im-sorry-i-meant-improving/ Did I Say RIM Was Removing PlayBook Sideloading? I’m Sorry, I Meant Improving. – - MobileNewsX - Mobile News AggregatorMobileNewsX – Mobile News Aggregator

    […] a post to the BlackBerry Developer Blog this morning, RIM VP of Developer Relations Alec Saunders denied that the company is dropping sideloading from the PlayBook, though that is exactly what he said just a few days ago. According to Saunders, there is a more […]

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    […] message sur twitter (Tweet)  ne laissant que 140 caractères d’écritures , c’est sur le blog dédié aux développeurs qu’il s’exprime […]

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    […] a Tuesday blog post that sought to clarify his position (“140 characters doesn’t allow for nuance,” […]

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