There’s Only One of Me! Or, How to Decide which BlackBerry Conference to Attend



Planning for BlackBerry® 10 Jam and BlackBerry World™ is in full swing here at RIM®. We’ve seen some questions around the conferences from our developer community, with the number question being, “Which conference should I attend – BlackBerry 10 Jam or BlackBerry World?” (BlackBerry World and BlackBerry 10 Jam run concurrently.)

BlackBerry World (May 1-3) is the ideal conference for learning about the BlackBerry® Solution and connecting with enterprises, wireless carriers, ISVs and industry watchers. BlackBerry World brings together the biggest gathering of the BlackBerry ecosystem to hear the latest on BlackBerry. For developers, there will be dedicated sessions on enterprise app development that focus on the strengths of the BlackBerry platform for building enterprise applications, as well as how businesses can benefit from applications.

BlackBerry 10 Jam (May 1-3) is an opportunity for developers to be the first to get information on the BlackBerry 10 platform. There will be hands-on labs, panels, discussions and time with platform experts. The sessions and labs will be tailored for developers at various levels of expertise. There will not be a track dedicated to enterprise development at BlackBerry 10 Jam.

If you are an enterprise developer specifically looking for more information on building successful enterprise applications, as well as connecting to enterprises with BlackBerry implementations, BlackBerry World might be a better fit. If you are looking for more information on BlackBerry 10 tools and the opportunities of building for BlackBerry 10, then BlackBerry 10 Jam is the show for you.

Some other questions we’ve received are “Can I attend BlackBerry 10 Jam sessions if I’ve already registered for BlackBerry World?” and “Will the shows overlap?”

Both conferences have full agendas, so attendees would have to choose one or the other. For those asking “Does my BlackBerry 10 Jam pass give me access to BlackBerry World?” – the short answer is no. That said, BlackBerry 10 Jam attendees will have access to the Solutions Showcase at BlackBerry World. The welcome reception on April 30, the general session keynote on May 1st and the BlackBerry World party on the night of May 1st will be open to attendees of both conferences.

You will need to choose which conference you wish to attend in the registration process. Both are priced differently and buying a BlackBerry World pass will not provide access to BlackBerry 10 Jam.

Have more questions? Please let me know and I’ll do my best to answer them.

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