Back in my previous role as Product Manager for the BlackBerry App World™ storefront, I had the privilege of working with Ronjon Nag, VP of BlackBerry App World. Ronjon has been around the mobile world for a long time. He’s been featured on the cover of Fortune and involved in the development of apps, user interfaces and new m-commerce distribution methods of mobile applications and devices. All of this work culminated in the founding of Cellmania, which was acquired by Research In Motion® (RIM®) in 2010. But he’s not all suits and business meetings – he’s also my go-to guy around the RIM campus for marketing insights about apps.
Ronjon has put together his top tips, based on his experiences, for making more money from your apps on BlackBerry App World– and we’re happy to share them with you today.
Optimize Your App
- Your App Name Is Key
- Have fun with your app name, but keep it simple and immediately recognizable.
- Give your app a relevant name to boost discoverability and make it memorable to help your app go viral through marketing and social media channels.
- Remember to include your app name and a few keywords in your description to increase search result placement.
Best Ways To Make Money
- Optimize Your Price
- Pricing and value associated with apps differs throughout the world.
- Be aware of these sensitivities and price your apps accordingly; i.e. in the US, customers might pay $5 for a one-off app purchase, but in developing economies you’ll want to charge much less or use a different payment model.
- Optimize Payment Type
- In-App Billing, Try & Buy and Subscriptions are the best ways to increase discovery and increase revenue. Learn more about Payment Service.
- Ads Can Make You Money
- Advertising Service can simplify your path to in-app ad revenue. It takes care of the commercial and technical requirements so you can focus on what you do best: building fantastic apps. Learn more about Advertising Service.
- Analyze Your Performance and Adjust To The Market
- Analytics Service is a FREE analytics service powered by Webtrends. It helps you improve your end user experience, optimize your app and know – not guess – where to invest your resources to increase your ROI. Learn more about Analytics Service.
- Respond To Negative Feedback
- If you feel any of the reviews of your app are unwarranted or inaccurate, you can apply to ask RIM to have the review removed by going into the BlackBerry App World vendor portal, flagging the particular review for removal and outline your reasons for doing so. For more information, please refer to the BlackBerry App World administration guide.
Social Media and Cross Promotion
- Get Tweeting
- Take advantage of social media channels including Twitter® – they’re free and a brilliant way of spreading the word.
- Follow relevant people and encourage your own followers – build a community and expand the viral spread of your app.
- Use tools such as TweetDeck to help find your audience, and mention others in your tweets to encourage reciprocation and wider promotion.
- When you tweet, deep link straight through to your app on BlackBerry App World.
- Note: Ensure that whenever you use Twitter to promote your app, you follow their applicable terms and conditions of use
- Create a Facebook® Page
- Build a social community around your app by creating a Facebook page.
- Include links to your app, screenshots and useful information.
- Get your users interacting and commenting to spread the word – it’s also a useful channel to gain direct feedback from your users for future app optimization.
- Note: Ensure that whenever you use Facebook to spread the word about your app, you follow their applicable terms and conditions of use
- Get Users to Your App Quickly and Easily
- Use the BlackBerry App World logo on your own webpages and ads to drive users to where they can find your app. The logo is instantly recognizable and trusted, directing users straight into the store to find your app.
- Note: Ensure that you follow the BlackBerry App World naming and logo guidelines.
- Take advantage of any cross-promotion activities, especially if you have more than one app.
- Link from each of your apps to the others for increased awareness.
BlackBerry App World Promotion Opportunities
There are many opportunities for promoting great apps or content items on the BlackBerry App World storefront. All you need to do is submit a proposal including specifics on why your app is great, what you are doing to promote your app, and which countries and device models should be targeted in the promotional campaign. Submit your proposal today to BlackBerryAppWorldMarketing@rim.com.
Please verify you have provided the following assets and information so your app is ready to be featured if/when the time comes:
- Feature Image for your app (1920×1186.PNG) is uploaded on the BlackBerry App World vendor portal.
- Feature Description (50 characters max) of your app is uploaded on the BlackBerry App World vendor portal in every language your app supports (e.g. if your app supports EFIGS languages, please provide feature descriptions in all 5 languages)
- Illustrate that you are using the “Get it At BlackBerry App World” logo on your Web properties and linking it back to your app on BlackBerry App World – if you require this logo, or logos in other languages, please contact BlackBerryAppWorldMarketing@rim.com.
If you have other tips, we’d love to hear about them in the comments section below!