Meet the PlayBook Goes Global


Meet the PlayBook

Did you know that the BlackBerry® PlayBook™ tablet traveled the globe this summer? Developers from across Europe, Africa and the Middle East joined the Research In Motion® (RIM®) teams at Meet the PlayBook tour events and did just that.

In association with Adobe®, nearly 1,000 developers from Johannesburg to Dubai and Paris to Amsterdam got hands-on experience with the BlackBerry PlayBook tablet. In fact, not only did they get to test our tablet, they got to ask the experts all about it.

Each event was designed to engage developers in the process of creating applications for the BlackBerry PlayBook tablet using BlackBerry® WebWorks™ or alternate Adobe platforms, such as Adobe® Flex® or Adobe® AIR®. In order to maximize opportunities for innovation, we organized two sessions for attendees: one business-focused and the other technology-focused. This encouraged developers to explore everything from monetization strategies to the development roadmap. And of course, our attendees got hands-on time with the BlackBerry PlayBook tablet – with one lucky winner at each event taking one home!

By the time each event had wrapped up, our RIM representatives had gathered valuable insights from the respective audiences, and developers had started conversations both in person and online. Thank you to everyone who enthusiastically joined the Meet the PlayBook journey! We’ve uploaded a number of photos from the events, so be sure to take a look.

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