BlackBerry Developer Success Stories: Jingu

Case Studies & Success Stories

Ian's Jingu avatar

Over last few weeks, we’ve featured some great success stories from our BlackBerry® developer community. In today’s post, we’re featuring the story of Jingu, a social app from Jingu Apps Inc. which leverages the BlackBerry® Messenger (BBM™) social platform to allow users to create avatars, upload emoticons and chat with friends. Jingu counted over 700,000 downloads in its first month and has since soared past 1 million downloads – and still counting!

We asked Pankaj Gogia, founder of Jingu Apps Inc. (a BlackBerry smartphone app development company in Toronto, Ontario, Canada), about the inspiration for Jingu and their experience developing for the BlackBerry platform.

“I’ve been a BlackBerry smartphone user for more than 10 years – right from the beginning. And one of the key features is BlackBerry Messenger. BBM is so personal and the idea for Jingu – to create 500+ emoticons – was to stimulate conversations by allowing people to show their uniqueness and their personalities, with custom avatars and distinctive emoticons.”

“One of the big differentiators for Research In Motion® (RIM®) is that you can actually integrate with the native applications on BlackBerry devices, which I don’t think a lot of the other platforms allow. So you can make your app operate seamlessly.”

Pankaj goes on to say that the relationship with RIM was another key ingredient to success and lead to the integration of BlackBerry Advertising Service to monetize the app. “One of our contacts at RIM suggested we get on BlackBerry Advertising Service and it’s been really easy to use. And that relationship with RIM is another advantage.”

What’s next for Jingu?

“Well, I was surprised by how many downloads I was getting even before we were featured in the BlackBerry App World™ storefront. Within hours, people were already talking about it on social networks. One change will be to add an app payment capability on the next release or the release after that. For me, the big thing about the future is that my success so far has given me the confidence to invest more in the company.”

We wish Pankaj and the Jingu Inc. team continued success.

Stay tuned here for more developer stories! We’d also love to hear more of your success stories – please tell us about them in the comments.

About Ian M.

As Manager for Developer Programs at Research In Motion (RIM), Ian and his team are responsible for the design and delivery of programs and services for BlackBerry developers – including support tools and resources, recognition, advocacy, go-to-market, and regional programs. Ian is passionate about making sure that BlackBerry developers have everything they need in order to be successful from the inception of an idea to app deployment or commercialization. Prior to joining Developer Relations, Ian was a Product Manager for various BlackBerry solutions including the BlackBerry Java Development Environment, BlackBerry Maps, and BlackBerry Mobile Voice System.

Join the conversation

Show comments Hide comments
+ -
blog comments powered by Disqus