Learn About the BlackBerry Alliance Program

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Did you know that Research In Motion® (RIM®) has a program designed just for developers that offers technical, marketing and business development support? It’s called the BlackBerry® Alliance Program and if you’re a BlackBerry developer, it’s worth your time to join. There are many benefits available to you as a member, which will vary depending on your level of membership.

The BlackBerry Alliance Program is a multi-tiered program that gives members access to both free and paid resources and benefits, depending on their membership level, such as access to industry-leading resources in application development, marketing and training. These resources can assist BlackBerry developers to expand business opportunities, build revenue and increase sales.

Some of the most popular benefits of full membership include, from a marketing and sales benefit standpoint: a RIM Business Development Manager assigned specifically to you, assistance in developing a business plan, opportunities for co-operative marketing activities, and much more. Smartphone program benefits include the opportunity to participate in early access Developer Tools beta programs, and useful programs like the BlackBerry Smartphone Loaner Program and BlackBerry Smartphone Discount Purchase Program.

As a BlackBerry developer, how do you get in on this action? Simple just visit the site, review the membership options (the “Registered User” option is free and you can join today!), click on the ‘JOIN PROGRAM’ button and select the level of membership you wish to subscribe to. For additional program details, check out the BlackBerry Alliance Program Guide.

Are you already a member of the BlackBerry Alliance Program? What tier are you part of and what do you enjoy most about its benefits? Let us know in the comments. Also, be sure to check out more Alliance partner videos on YouTube® to hear the stories of Mitchell, Chris, Julie, Ryan, and Young Lee.

About Luke Reimer

@Luke_Reimer is an Enterprise Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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