New BlackBerry App World and Developer Updates

BlackBerry World

Great news everyone! We recently said that we would take quick action on some of the community’s most pressing issues and I’m very pleased to provide the following updates. This is just a start, but I’m thrilled with what we’ve been able to pull together.

1. BlackBerry® platform developers are no longer required to submit a notarized proof of identity to distribute apps through BlackBerry App World™. As I mentioned in my previous post, we learned that this has become a pain point for some developers, so we have been working behind the scenes to remove this barrier. You still have to submit proof of identity, but now that can be as simple as faxing or emailing a copy of your driver’s license.

Our developers can still choose to submit notarized proof of identity if they don’t wish to use their driver’s license as ID. Please note that businesses will still need to send in official documentation to validate their company information (ex. Articles of Incorporation, Business License, etc.).

We are happy to be offering this new option for developers, but would also like to confirm that this is an interim measure on our way to a more robust long-term solution. We are working towards providing a fully automated online process that respects the privacy and security requirements of all parties involved and will provide more updates as we progress.

2. As promised, we have posted some updated information in our blog to help new developers get started with building applications for the BlackBerry® PlayBook™. We’ve also included information on some of the enhancements we are working on for the next release based on feedback from the community and from our own internal groups. Please take a look at Tim’s recent post on BlackBerry WebWorks for BlackBerry Tablet OS SDK improvements for some great tips on getting started with BlackBerry PlayBook development and for some updates on fixes and features we’re working on as we speak!

3. I’m very happy to share that we have decided to extend our free BlackBerry PlayBook tablet offer deadline to March 31st to ensure that all developers, including those who have been pending approval due to the requirement for a Notary, have an opportunity to participate and to get great apps submitted using either the Adobe® AIR® SDK or the BlackBerry® WebWorks™ SDK for BlackBerry PlayBook. We’re already testing and approving apps so please keep them coming to ensure you’re ready for launch!

Stay tuned for more posts with further updates and news. Lots of great stuff in the works!

Tyler Lessard, VP Developer Relations and Alliances

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  • oon arfiandwi

    Hope the RIM Support for the Tablet sign keys is work faster too..

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  • mohit

    hey thats a gr8 step and will certainly help guys like me who paid 200 bucks to get a speedy notarized proof. Also is there a public link where i can access blackberry devcon sessions ?
    Google I/O – one can find them on youtube and elsewhere they are great for people who can’t afford to travel to these conf and learn.

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  • de Jong

    When you choose to submit a notary form, do you still need to send a valid ID with it? Or is it an ID or a notary form?

  • Claudio Bottega

    Please make the new Facebook available in BlackBerry Beta Zone ASAP! :-))

  • Eric at Ebscer

    These are not the community’s most pressing issues.

  • Anonymous

    Sweet! I need that deadline extension to finish the app I am working on since I was sick last week and did absolutely no work on it. It’s not an exciting app, but it’s an app. And I did not realize that you had to have notarized proof of who you are. Glad that barrier is gone. Now, how to handle my demo license on Burrito expiring on Wednesday…

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  • BlackBerry ~ex-supporter

    “I’m very happy to share that we have decided to extend our free BlackBerry PlayBook tablet offer deadline to March 31st”… i’ll kick your balls if you meet me in real. this means we can’t have playbook before april. the winner dev can have later than buyers but we know you wont do it. what the heck is wrong with you guys??!!… you already announced that OS will be updating after release pls do release soon. anyhow my last wait is 11th march for announcement..i’ll go for iPad 2. atleast they deserve customer satisfactory elegance

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  • Anonymous

    RIM must also focus on making the PlayBook an easy and intuitive device to use. No 1 reason my friends have Blackberries: They are paid for by their employers. That’s not a good sign.

  • MichaelMathy

    I know it will be faster for a lot of people to submit their apps but did you see what happened in Google Market where they had to suppress 10 applications suspected to just be virus ?

    The notarized proof of identity had at least the advantage to discourage spams and hobbyist.

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  • Thogek

    The Notary requirement was a (relatively minor) nuisance that I’d certainly like to see removed, but… why was that requirement there in the first place? Does the drivers-license-copy satisfy the same need?

    One validates that the identity in question is indeed mine.
    The other validates that the identity in question exists.

    Just wondering.

  • Travisberthelot

    I am glad they extended it. In fact it would be nice if they added yet another 15 days to it.

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  • Kai

    I would like to develop an application for the PlayBook, but I don’t want it to be rejected because of others submitting applications of the same type. Is there any way to see what kind of applications are being submitted?

    • Anonymous


      Appreciate the question. Some vendors have already started publishing their apps in the catalog so you can see that on our web portal today. But as a general comment, the terms and conditions are meant simply to prevent abuse. If you are building a great app then it doesn’t matter how many other applications are in the same category or area.

      • Kai

        Hi Mkirkup,

        Thank you very much for answering so quickly! I’m glad to hear that I can submit an app that would probably fall in a popular catagory.

        Also, when signing up to obtain the PlayBook simulator and to be an App World vendor it asks for your ‘vendor name’. I am planning on registering a business name, but I’d like to begin development ASAP. If I enter my full name as my vendor name, for now, will I be able to change it later if I get a registered business name? Hopefully this question isn’t too far outside the scope of this article.

        Thanks again,

      • Anonymous


        Happy to help. You can definitely change your vendor information and name after the fact. It would be a similar process to the initial vendor process but you would be able to leverage your existing account to do it.

      • Kai

        Thanks so much for your helpful reply, I can finally begin development, using my full name for now without not being able to change to a company name eventually.


      • Anonymous

        That is great to hear – I am looking forward to seeing some of your apps.

  • Tom Joseph

    My app has been pending review for a while now…no word on where it is in the queue. If I edit my submission to fix a bug, will it be put in the back of the line? How long are apps taking to be approved these days? Would be nice to see a blog post on these issues…

  • look-q

    why my bb can’t download any app?

  • Zerpand


    Could you please provide us with the information when it shall be possible to use Black Berry App world in UAE and Paksitan???


  • Huynq1990

    I want to know why AppWorld isn’t available in Vietnam, my country. I want to download free applications from Appworld. I have a Paypal account, I can purchase applications from it.

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