BlackBerry PlayBook Developer Promotion Information

There has been a lot of excitement about the BlackBerry PlayBook developer promotion announced by Mike Lazaridis at Adobe MAX this week. Further details about the promotion will be posted on our developer site as soon as possible, but the plan is to provide one free BlackBerry PlayBook to every registered vendor with a BlackBerry App World-approved AIR application that is available for the BlackBerry PlayBook prior to launch. The applications will need to meet the BlackBerry App World Vendor Guidelines and there will of course be some terms and conditions that are principally designed to prevent abuse of the promotion, but the intent is to reward developers who are working on apps in advance of the product launch. We’ll keep you posted. Now get building those apps!

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  • Leon

    Will this promo be available to developers from any country? I’m from Singapore and just wanna be sure before I commit my time to learn the SDK. Thanks!

  • Rod

    Will the promotion be available for people outside the US? I’m located in Sweden and would really like to get my hands on one of those Playbooks.

  • Fabian Heuwieser

    I would really like to start developing for the PlayBook and already have some cool App ideas but what’s the easiest way to start? Do I need the Adobe SDK? Is there any cost involved?
    Thanks, Fabian

  • Travis

    Does it have to be an AIR application or can it be a native application once the native SDK is out?

  • http://ekkes-corner.org ekke

    have some great ideas – but would like to develop a Java App instead of an Air App – hope the Java SDK will be soon available

  • Soufiene

    “Applications must be submitted in COD file format generated using RIM’s BlackBerry Java Development Environment (JDE) and/or RIM’s JDE Plug-in for Eclipse, and be subject to an agreement relating to the use of those development tools (“BlackBerry SDK Agreement”) between RIM and the vendor (or where the vendor is not the original developer of the application, between RIM and the developer);”

    I think all the (AIR) apps are going against this clause of the Blackberry App World Vendor Guidelines

    Also, I would like to know if french developer could be rewarded if they develop something?

  • http://www.facebook.com/micah.burke Micah Burke

    Would be great if they realized that they alienated thousands of designers in the audience by excluding them…

  • http://www.facebook.com/profile.php?id=1615432513 Angelo Mario Buoro

    is it interesting for me and my company in germany? or only US?

    angelo

  • Harry Garland

    Getting the BlackBerry SDK to work is HARD! I spent all day installing VMWare and BlackBerry Playbook Simulator and AIR 2.5 and BlackBerry Tablet SDK. I got to the very last step and failed when trying to run a debug launch. Here’s the error:

    An internal error occurred during: “Launching TestBerry”.
    com.adobe.flexide.launching.air.ApolloLaunchConfiguration.getAIRProfile()Ljava/lang/String;

    Any ideas?

  • Davy

    Hi, when is the launch deadline?

  • Emu

    What about code signing for AIR apps – do you need to already have an (expensive) code signing certificate? Since RIM is temporarily waiving dev fees does that extend to RIM signing AIR apps for free or at nominal cost?

  • http://www.riagora.com/2010/11/your-first-blackberry-playbook-air-app/ Your first BlackBerry PlayBook AIR app | RIAgora

    [...] Adobe MAX was just a FAN-TAS-TIC event and we made so many announcements during the keynote. If you want to watch it, check this page: http://2010.max.adobe.com/online/. I was especially very excited by the BlackBerry Playbook announcement. For the first time, this new tablet has been demonstrated live and RIM confessed that most of the standard applications on this device are based on the Adobe AIR 2.5 runtime. They also officially launched the BlackBerry Tablet OS for AIR SDK. But… the tablet is not available on the market. So why should you start building AIR apps for this device ? First, because this is an amazing tablet: the technical specifications are impressive, AIR 2.5 runs like a charm and I believe that tablets will become a standard in the Enteprise. I’m also convinced that tablets should replace a lot of Enterprise laptops and computers by 2012 as they will answer 99% of the knowledge workers needs, and BlackBerry knows how to deal with Enterprise customers. The second reason why you should start building AIR apps for this device is linked to another RIM huge announcement: if your AIR app is approved by BlackBerry and deployed in the AppWorld marketplace, then you’ll receive a PlayBook for free !!! You don’t believe me ? Check this page. [...]

  • Jwon

    Certs are US $20.

  • Emu

    Is that per app or per developer account? Obviously the lower the publishing costs, the better for small indy dev shops. Except for a few home runs here and there, even high production big budget apps don’t make spectacular lifetime net revs.

  • Cbarton

    One cert per account for any number of apps. I also heard today they are dropping the fee to $9.99.

  • http://www.flex-tutorial.fr/2010/11/08/air-pour-blackberry-une-tablette-blackberry-playbook-offerte-pour-toute-application-air-acceptee/ AIR pour BlackBerry – Une tablette BlackBerry Playbook offerte pour toute application AIR acceptée – Adobe Flex Tutorial – Tutoriaux Flex Builder, MXML, ActionScript, AS3

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  • J3r1ch0

    Hey Harry, might be due to a known issue with Flash Builder, try upgrading to v4.0.1.

  • http://twitter.com/lawrencejob Lawrence Job

    Hi there.

    Are the terms and conditions published yet? I can’t seem to find them.

    Would like to know if being located in the UK excludes me from such a promo.

    Have a few wireframes that were going to be used for iPad, but I have a feeling the PlayBook will be better suited.

  • Oscarsalazarescalona

    does anybody know when the playbook is coming out

  • Brotha JJ

    who are excluded from this promotion ?

  • Emu

    RIM, please get on with it and publish the app criteria for this offer. Obviously it is only fair to all parties to have minimum quality and functionality criteria, to prevent a launch that greets consumers with an app store full of junk. It’s also only fair to interested developers to get the criteria sooner rather than later. Many folks likely need to pick up a new language/tool/API, and having the criteria will help focus those learning efforts.

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  • http://twitter.com/Jagautier julian gautier

    The Details on this are pretty skim. Does it have to be an AIR app? Where is the official promotion page?

  • http://blog.davidegbert.net/2010/11/18/developing-for-the-blackberry-playbook/ Developing for the Blackberry Playbook | DigiCon1

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  • Thomas

    Any more information about the terms of this offer? I’d rather not spend a lot of time developing an application only to find out that I don’t meet some random condition.

  • http://solid-thinking.com/blog/?p=452 Developing for the BlackBerry Playbook tablet

    [...] something good about the Playbook and promoting it then you’re eligible for a free playbook! Check that out here. They also have some webcasts on the device here, which are worth taking a cup of coffee aside for [...]

  • matt

    You can’t afford $20 per app you submit?

  • http://flashisrael.com/blog/flash-israel-news/get-a-free-blackberry-playbook/ Get A free BlackBerry PlayBook! | Flash Israel 2011

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  • brandedhome

    Looks like they only support actionscript air app right now, when will Flex be supported as well?

  • Fkessker

    Hi, didn´t found any answer to some of the questions asked here, so I would like to ask:

    Will this promotion be available for European Developers also?
    I already have a game built for Playbook, when will I be able to submit it to App world?

    Best Regards

  • Fkessler

    I`ve built 2 Apps with AIR for the Playbook, I´m already signed as a Vender at App world but can´t understand how to submit the apps… anyone knows?

  • 5dollarapps

    Thats Great! Wow This is the news of the year for enthusiastic Air Development Company like us. We were porting, implementing our apps in the latest SDK and testing it in the smiluator. We wish to have a blackberry playbook hardware to test our apps. Finally we got this good news.

  • http://www.facebook.com/flexdeveloper Stephane Beladaci

    What do you mean by Flex? You can use the flex SDK in AIR apps…

  • http://trephine.org/t/index.php?title=Home jimbojw

    Is there a final submission deadline? If so, when is it?

  • Maheshm255

    it supports mxml in new beta version

  • http://simplebooklet.com Scott Brownlee

    I’m trying like crazy to get us signed up for the vendor portal and get moving on this. I submitted 2 weeks ago but haven’t got anything back or even an acknowledgement. I’ve tried re-registering but it says my email address is already taken so clearly they have my application. There is just no way it seems to contact them. Very frustrating, any suggestions? scott.brownlee@middlespot.com

  • Creativeapplabs

    Hi we are ready with our app. Now we need to submit to appworld. We registered 2 weeks before. Even our card got charged 200 USD but we never got any information regarding login, Whats the Next Step. We tried searching the respective contact forum and email support but couldnt find. Please help us.

  • JohnJ

    So…. they announce this at Adobe to Flex and AIR developers but to qualify you cannot use flex or AIR? Why make the announcement at Adobe?

    “Applications must be submitted in COD file format generated using RIM’s BlackBerry Java Development Environment (JDE) and/or RIM’s JDE Plug-in for Eclipse”

  • Golden Boy

    I would appreciate it if RIM goes back and reviews their own Guidelines. They are too restrictive or at the least confusing to many developers. From a marketing point of view, this is poor performance for RIM. The more developers, like myself, you can entice and engage, the more successful PlayBook will become. I’m not interested in using your development tools. I’m only interested in developing an app in Flex and AIR since it is the most universal platform. Write once, run everywhere.

    Playbook, Rethink the Possible.

  • http://ibrahim.lawal.me/?p=95 My Tweets on 2011-01-24 at Ibrahim Lawal
  • Data Virtue

    Hovering over my IDE waiting for Java apps to be included in the promotion. No Netbeans plugins?

  • Anonymous

    Thanks Scott. We will have someone from our App World team reach out to you move you through the process.

  • Anonymous

    You can find help in our Support Forums for AIR (http://supportforums.blackberry.com/t5/Tablet-OS-SDK-for-Adobe-AIR/bd-p/tablet) or Web Works (http://supportforums.blackberry.com/t5/Web-Development/bd-p/browser_dev). These are the best place to find help getting started outside of the materials provided on DevZone (http://www.blackberry.com/developers/tabletos).

  • http://profiles.google.com/zo0o0ot Ross Larson

    What is the current status of the offer, now that March 31st has passed?

  • Jgraham

    hmm,
    We spent a month converting an app that is already available on appworld for the playbook. We participated in the surveys. We got the confirmation that our apps were submitted and awaiting approval on March 30 2011. Since then no activity, expecting either ” your app has been approved” or “your ap failed approval due to…..” If the app has an issue its getting very late in the game to fix it in time for the release. I hope Rim isn’t dragging their feet to minimize the number of playbooks they actually give away.

  • http://www.blackberry.com/developers Mike Kirkup

    Appreciate the feedback and am sorry to hear about your challenges. We are actively working through the entire list of applications which have been submitted to the challenge and could not be more delighted than to ship thousands and thousands of PlayBook tablets to our developer community.

  • http://www.THECEOMIND.com Jbrown

    Mike, we submitted 4 apps(signed), and they are still pending review. What is the typical/normal review period? We have at least 10 other apps we have began working on but without the actual device getting these apps up to top quality is almost impossible. Thanks in advance.

  • http://www.orison.biz/blogs/chall3ng3r chall3ng3r

    for Mike Kirkup: Mike, I have couple of apps approved for the PlayBook and I got the email for free PlayBook tablet offer. The issue I have now is, on the shipping form for free PlayBook, Pakistan isn’t in the Countries drop-down list. There’s another developer in support forums from Tajikistan who is also complaining the same.

    This offer was suppose to be worldwide, then why RIM didn’t included all the countries in order form?

    Kindly ask the team dealing with this promotion to replace the drop-down list, with a textfield, like for City name, so developers from around the world could provide their shipping info correctly.

    Thanks,

    // chall3ng3r //

  • http://www.blackberry.com/developers Mike Kirkup

    Congratulations on your success in getting a free PlayBook. Appreciate you submitting your application and hope you submit many more. We apologize for missing your country and the country of your colleague. We will be updating the form tomorrow to include these countries to enable you to ship your device.

  • http://www.orison.biz/blogs/chall3ng3r chall3ng3r

    Thanks a lot Mike. Great news for us :)

    I really love how you guys are handling the questions on blogs and forums. I wish the support email replies are also dealt with same speed :)

    Yes, we are already working on more cool apps for PlayBook. Really loving the AIR development using Flash Pro :)

    // chall3ng3r //

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    AIR is the preferred development tool for the PlayBook. This is the least restrictive platform that there is…

  • http://www.orison.biz/blogs/chall3ng3r chall3ng3r

    Hi, we are still waiting for the update to the shipping form.

    I also noticed that Republic of Kazakhstan is listed twice, once in all caps, and once in normal case. Are you guys also expecting Borat submitting some PlayBook apps? (j/k :D )

    // chall3ng3r //

  • Yu

    Is there a way to add my country (Tajikistan) too?

  • Yu

    Hello, Could you answer on my prev post?

  • http://www.blackberry.com/developers Mike Kirkup

    Absolutely – will be added tomorrow.

  • shenaaz

    i want to know that is there any black berry promo competiton going in UK?

  • http://www.weblineindia.com/blackberry_playbook_application_development.htm BB PlayBook Developer

    More details would be appreciable .. However this is good enough.

  • KPmenza

    how much does it cost

  • KPmenza

    i want to know how much exactly does a playbook cost??

  • Frankb

    I never got my playbook please ship it to frank bicocchi 4200 somerset lane aston pa 19014 i developed an app

  • http://blogs.blackberry.com Alex Kinsella

    There are currently three models – 16GB (US$499.00), 32GB (US$599.00), and 64GB (US$699.00).

  • Jorge

     Hi, I’m from Ecuador I want to know if this promotion also includes my country thanks

  • Bisbey

    i know i maybe a bit late but it would be a pleasure to have one of
    these blackberry playbooks. I am a business student and also run a small
    business online and i
    believe that the blackberry playbook would be a helpful tool to have for
    both school and the business, as the blackberry playbook was meant for
    business and has all kinds of tools to run and work on a business
    effectively. i also have a blackberry torch which could be used as a
    bridge connection with my phone. so it would be great to have one of
    these gadgets.

    Thanks.
    Mail: bidsbey@gmail.com 

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