BlackBerry App World 2.0: What Developers Need To Know

BlackBerry World

Today, an enhanced BlackBerry App World™ comes out of beta and launches in full. This release has some great news for our developer community, as it includes the launch of additional pricing tiers. You can now offer applications for US$0.99 or US$2.99.

Every day, more and more BlackBerry® smartphone users are discovering the benefit of applications; however, they have also been vocal about wanting price tiers between $0 and $2.99. Developers have also asked for these new price points to better align with the value and target market for certain applications, and to better encourage impulse purchases.

While we believe that the introduction of these tiers will entice new customers to BlackBerry App World and bring applications to the attention of even more users, we also know that BlackBerry customers have embraced applications that are priced according to their individual value, and we strongly encourage vendors to continue to price their application as strategically as they have been doing.

The BlackBerry platform continues to offer developers the opportunity to create very meaningful applications with our extensive API set and a high level of customization. That personalization and integration will continue to drive success for our developers as customers seek out high-value “Super Apps” from our developer community.

We are also excited that the introduction of new billing models in BlackBerry App World 2.0 – including credit card and carrier billing – will help make it even easier for consumers to purchase applications. There has never been a better time to be a BlackBerry developer!

In addition to these great announcements, we are thrilled to announce that BlackBerry App World 2.0 is now available in 65 countries! Head on over to the Inside BlackBerry blog to check out posts that cover all the exciting end user features and some frequently asked questions.

As a developer, this all means more opportunity for your applications – more users in more places, more ways for customers to purchase your apps, and more ways to be found in top applications lists!

Finally – what are your questions about BlackBerry App World 2.0 as a developer? We’d love to hear them in the comments below!

About Mike Kirkup

Mike Kirkup is the Director for the Developer Relations program at Research In Motion (RIM), which is responsible for managing the technical relationships and programs for RIM’s developer community worldwide. Mike and his team work with RIM’s developer community to provide support and guidance as developers work to integrate their applications to the BlackBerry platform. Mike joined RIM in 2001 as a Security Software Developer in RIM’s Wireless Security Group. As part of the Wireless Securty group, Mike contributed to the development of the BlackBerry Cryptography API, S/MIME and PGP implementations. Mike holds a Masters of Management Science and a Bachelor of Mathematics from the University of Waterloo.

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