BlackBerry Developer Conference Day Three Wrap Up: BlackBerry App World Insights

Dev Con

Taking a break from visiting the great sessions at the 2009 BlackBerry® Developer Conference, I began to wander around the Mobility Pavilion. By chance, I bumped into Terry Hughes, President of Widality (formerly Redwood Technologies). Terry mentioned that he had begun blogging himself, and recently published a post on insights his company had gained from having their Call Time Tracker application in BlackBerry App World™. After checking the post out, I knew it would be something great to share with our readers. Here’s a sneak peak at some of the information Widality gained by having Call Time Tracker in BlackBerry App World:

  • We have built up a loyal fan base of users who write great reviews and who have joined focus groups to help us as we evolve; good reviews are critical for success, and we have a 90% positive rating.
  • It was fascinating to see how the early adopters behaved so differently to the early majority, and how our service had to evolve as our users matured.
  • We learned how subtle changes in wording can have a major impact on such a large user base, so we refined the wording of all of our materials as we evolved.

To read the rest of the post (highly recommended), click on the link below:

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