BlackBerry Developer Conference Day Three Wrap Up: BlackBerry App World Insights

Dev Con

Taking a break from visiting the great sessions at the 2009 BlackBerry® Developer Conference, I began to wander around the Mobility Pavilion. By chance, I bumped into Terry Hughes, President of Widality (formerly Redwood Technologies). Terry mentioned that he had begun blogging himself, and recently published a post on insights his company had gained from having their Call Time Tracker application in BlackBerry App World™. After checking the post out, I knew it would be something great to share with our readers. Here’s a sneak peak at some of the information Widality gained by having Call Time Tracker in BlackBerry App World:

  • We have built up a loyal fan base of users who write great reviews and who have joined focus groups to help us as we evolve; good reviews are critical for success, and we have a 90% positive rating.
  • It was fascinating to see how the early adopters behaved so differently to the early majority, and how our service had to evolve as our users matured.
  • We learned how subtle changes in wording can have a major impact on such a large user base, so we refined the wording of all of our materials as we evolved.

To read the rest of the post (highly recommended), click on the link below:

About BlackBerry

BlackBerry is a mobile-native software and services company dedicated to securing the Enterprise of Things. BlackBerry Secure software provides the embedded intelligence for the Enterprise of Things so that the Internet of Things can thrive. BlackBerry holds 80+ security certifications and approvals, the most of any mobile vendor. We hold the top position in all six categories of Gartner’s high-security mobility management study. We are ranked among the top 10% of all cybersecurity providers. All G7 governments and 15 of G20 are BlackBerry customers. BlackBerry Unified Endpoint Management (UEM) software is the most widely deployed among Fortune 500 companies.

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